Case Study: Carl McKinney Photography

November 9, 2008 | Filed Under Design, Web, kcato. 

“Carl captures vivid portraits, rich details, and genuine moments for the most wonderful people in the world”

I’ve had the pleasure of working with an enormously talented photographer, Carl McKinney. Carl is a wedding and lifestyle photographer located in Columbus, Ohio.

The first phase of this project was to create a brand that represented Carl’s personality and professionalism. Within minutes of our initial conversation, Carl dot was born.

Put simply, Carl dot means it’s just Carl, period. Carl is always the same sweet, genuine person every time you see him. He also brings his warm spirit to his clients and body of work. Therefore, it was important that we incorporated these qualities into his brand.

Next, we began working on Carl’s portfolio site. The objective was always to bring a simple, yet fresh design to the Web. To do this, I incorporated Flash, Mootools, JavaScript, and some fancy CSS styling.

Below are screen shots of what I’ve captured so far. We’ll be launching the new site soon (I promise). Thank you Carl for a wonderful Web design experience.

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